Abbeyfield Gloucestershire provides a home from home setting for older people. Their houses support about seven residents each who live independently but with access to communal meals times, shared lounges and other areas as well as a whole program of activities and other support if they require it.
As a charity (registered number 220611) Abbeyfield is dedicated to improving the quality of life for people entering older age. The particularly focus on combatting loneliness in old age and the associated physical and mental decline that can easily accompany it. They also respect people’s independence and encourages those living at its houses to maintain their own life’s passions and activities, but with the worries of house maintenance taken away.
A true testament to the ethos and support that Abbeyfield provides is one of their Cheltenham residents Betty Bromage. At the age of 90 she has decided to raise funds for the house to have its own Summer house and large patio area so residents can get even further use and enjoyment of the garden. To raise this money Betty will be embarking on a trio of daredevil events – wing walking, abseiling and completing a zip wire! Betty already has form for such stunts having already taken a number of wing walks for various charities in her most senior years – in fact she is already Britain’s oldest female wing walker.
To make the most of her endeavors though, Abbeyfields would like some help from a local company in promoting her activities, raising a wider awareness of Abbeyfield’s ethos and work particularly in combatting loneliness in older age and providing supported but independent living arrangements for older people.
We would like you to use your professional expertise with marketing, advertising and promotion to help bring Betty’s endeavours to the attention of more people to help raise funds for the summer house and patio area she so wants to fund. Initially estimates suggest that she’ll need to raise around £5000 to put her plan into action. At the same time we’d also like help to bring more attention to our charity and the work it does locally and raise our profile in the wider community. Betty is a natural when it comes to publicity – she is great at being interviewed and promoting her causes so we hope that with your help we can really make things happen.
And if a few members of staff were brave enough to want to accompany Betty on her zip wire or abseiling adventures to help raise more sponsorship we’d be delighted to have them join us.
If you would like more information without having to commit yourself to this challenge please email us at Nikki.firstname.lastname@example.org and we can have a chat.
Why get involved?
This is an excellent local community challenge helping spread awareness of issues such as loneliness and isolation in old age as well as improving the facilities for residents both present and future. The professional marketing and promotion skills and techniques that you practice every day will make a real difference and you will also be helping upskill our workforce to be able to run such campaigns after your involvement has finished.
We’d also be delighted if any of your staff want to take a more hands on active role in the challenges that Betty has set herself – abseiling as team building any one?
The house Betty is trying to raise funds for is 37 St Luke Road, Cheltenham, right opposite the general hospital. We would be delighted to have a banner on our fencing celebrating the involvement of you as a local company and thus raising your company profile with the thousands of people that pass by every day.
How to get involved?
- Sign into your account or sign up to Volunteer Makers.
- Accept the challenge
- Wait for a reply from the Abbeyfields.
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